...oh so pretty

Florencia Pita

Candy colored, embellished and fragrant, extremely artificial yet somehow graceful, that is the cunnings of prettiness. The fantasy of the pretty is the fairytale, where stories are implausible but rather amusing, a speculative fiction of the enchanted instead of the

scientific. The design imaginary of the pretty unveils the uncanny nature of its tactics, rigorous and laborious they tend towards delight but they encounter amicable joy, neither gloom nor ecstasy, just play.